OPI Products Inc.
Partners with The Coca-Cola Company On Nail Lacquer Launch
Who would have thought
that two brands like these two would come together on a collab. The only way
these have ever been associated together is when I am painting my nails and
sipping on a can of Sprite or Fanta. Never in a million years would I have thought that OPI would partner to create a new collection of nail lacquers and colours.
LOS ANGELES – Feb. 10, 2014 – OPI Products Inc., a subsidiary of
COTY Inc (NYSE: COTY), announced a collaboration today with The Coca-Cola Company,
the world’s largest beverage company and home to one of the world’s most iconic
brands – Coca-Cola, whose mission is to inspire moments of refreshment,
optimism and happiness. Several of the Company’s most recognized brands –
including Coca-Cola, Diet Coke, Coke Zero, Cherry Coke, Vanilla Coke, Sprite
and Fanta – will be the inspiration for a line of OPI limited edition nail
lacquers that will launch internationally in June 2014.
“We’re
excited to partner with OPI, a preeminent nail polish brand with global reach
and influence among our core target teen audience,” said Kate Dwyer, Group
Director Worldwide Licensing, The Coca-Cola Company. “Coca-Cola has a long
history of collaborations with beauty and lifestyle brands to further
connect with consumers and tastemakers in a way that is meaningful and
relevant for them.”
“As the
global leader in the professional nail industry, OPI is thrilled to partner
with the world’s top beverage company, The Coca-Cola Company,” remarks Suzi
Weiss-Fischmann, OPI Co-Founder and Executive Vice President. “These two iconic
brands truly deliver happiness in a bottle – whether it’s a refreshing,
invigorating sip of Coke or a set of fingers and toes perfectly polished with
OPI nail lacquer.”
Very cute and very clever I say.
