San Churro’s playground opens its doors to
public (officially) last night, and I was lucky to have been surrounded by the
San Churro Friends and family to be apart of the launch. 
The first ever San Churro Store (image from San Churro)
Who would have thought 10 years ago, the first
ever San Churro store would be opened up just doors down from the new
playground that is the Fitzroy store; pretty meaningful if you ask me making
the new San Churro Concept store all the more special.
The New San Churro store in Fitzroy
On the night speeches were kicked off with a
speech from the one and only Giro Maurici, who is the founder of San Churro but
they way he speaks it is more of a family member (baby) to him. I loved the
passion in his speech and the honest love for the chain he has created, calling
the staff and contributors “family”. I have a whole new respect for San Churro
and cannot wait to see where San Churro heads in the future.
Giro Maurici speech
At the moment there are currently 40 stores open
nation wide, all with a different feel as the franchisers make it their own. I
have been to two stores and with both of them, the staff has been more then
welcoming and I was made to feel comfortable in my dining experience.
I love the dynamics of San Churro’s concept
store, where everything is literally an experiment to see how the public likes
the products. My favourite concept that was happening and going around on the
night would have had to be the savory pastry, as it just comes natural that
after loading up on chocolate you break the sweetness with something savory or
vice versa.
The savoury treats
The Fitzroy store consists of two levels both
with a café style fit-out and then there is of course the street settings if
you are more of an outdoorsy person. I think it would be fantastic if San
Churro would hire out the top level and have events up there- I know I would
come for my daughter’s birthday with a bunch of her friends.
Two levels
Another idea I had on the night and would love
to see San Churro create is bib napkins or something of the like for little
ones. I know when I bring both of my girls, even though they are 3 and 6 there
is always a mess made and I now know to bring a spare change of clothes in the
boot. A thicker napkin cut into a bib
shape for the little ones to wear even if it is just taped closed at the back
to be ripped off and thrown in the bin when done- a know a lot of Mums could
hear me out on this one!
The inside of the store for the launch
I cannot wait to get in store (with kids in tow)
and try out their Summer menu and of course bring some of the delights home to
indulge in the comforts of my home- nothing wrong with a good balance J Just means more work in
the gym for me haha.
All the trial goodies
